MUSEMENT PARKS IN FLORIDA—WALT DISNEY
World, Universal Studios, Busch Gardens, and Sea World—have fully recovered from the entertainment drought of 2007-2010. “People still enjoy entertainment. They still want to spend their money,” said Ryan Quinones, inside/outside sales with Tampa, Florida-based CED/Raybro. “While there’s no crazy growth, the market is stable right now.” The leisure industry is pulling in tourists 1,000 miles north too. From its base in Syra- cuse, N. Y., City Electric Company played a major role in four large casino projects in upstate New York. “These casino projects are a big part of why 2016 was a record-setting year for us,” said Greg Lyons, director of sales and operations. “From Rochester to Al- bany, these casinos—three new construction and one a major renovation—were among the biggest projects in our market last year, and they were very competitive. Everybody had eyes on these projects, from the national chains to local, one- branch distributors.” While City Electric Company served commercial con- tractors on the New York leisure industry projects, Qui- nones worked directly with CED/Raybro’s entertainment industry customers, including Busch Gardens and Adven- ture Island. These amusement parks rely on Quinones for the electrical equipment they need for MRO. Quinones has seen their business grow through their food and wine festivals, and noted, “Busch Gardens’s Howl-O-Scream is a very pop- ular event. Halloween is probably one of its busiest seasons.” Quinones added that CED/Raybro also plays a role “when big rides come in. If the rides are built by outstate man- ufacturers, all the equipment comes with them, but sometimes I can get things in via spec. There are always new projects coming up,” he said. In addition to maintaining the MRO base, Quinones is working with the en- tertainment parks to implement addi- tional safety measures. “We have a switch receptacle and plug that is arc-flash rated,” he ex- plained. “There are no live parts. All of the components are finger-safe, meaning that anyone can disconnect them. We’re also discussing energy savings, LED lighting retro-
These casino projects are a big part of why 2016 was a record-setting year for us. From Roches- ter to Albany, these casinos—three new construction and one a major renovation— were among the biggest projects in our market last year.
—GREG LYONS, City Electric Company
Complete and accurate
product information pro- vides many benefits, from helping streamline inven- tory management and im- prove warehouse logistics to allowing for smoother product search and more efficient order fulfillment. High-quality product data is also crucial to boosting sales, both at the counter and on the web.
• At the counter.
Information is power. When salespeople are armed with detailed prod- uct data, they are able to effectively convey product benefits and answer any questions their customers may have. How knowledge- able a staff is about the product can make all the difference between winning and losing a sale.
In online sales, the absence of a
“touch and feel” aspect means product information is what customers rely on most when making a pur- chase. When abundant in- formation about the prod- uct’s features is provided, customers will feel like they’re making informed buying decisions and will choose that company over competitors. No matter what the retail channel, complete and detailed product infor- mation is key to driving sales and building strong customer relationships. Distributors that provide rich and accurate details on product specifications are perceived as the most com- petent and reliable, and are rewarded with repeat pur- chases, lower return rates, and long-term customer loyalty. Because IDEA under- stands that high-quality product data offers an invaluable competitive advantage, it has created the Industry Data Ware- house to help distributors acquire the pricing and marketing content they need to sell smarter, better, and faster. Visit idea4industry.com to learn more. —
SELL MORE, SELL BETTER WITH DATA
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