to reality: how
new products get
to the shelves.
By Carol Katarsky
ANY NEW PRODUCT BEING LAUNCHED INTO THE MARKET
has a few related goals: happier end-users, contractors who
spend less time on installs, and, of course, distributors and
manufacturers with cheerier bottom lines. It is somewhat
ironic, then, that launching a product meant to make things
easier can be so much work for all involved.
But it’s work well worth doing, since it is this kind of
continuing innovation that makes the industry healthier
overall. Here, distributors, manufacturers, and contractors
offer an inside look at how each segment of the industry
handles new products and what they consider to be the
best practices for themselves and their channel partners.