Matsueda also uses other data to note long-term trends that can help indicate how well the company’s brand awareness efforts are working over time. That information can in- clude any trackable trend, such as increased booth traffic at trade shows and the increased stock price after the logo refresh was released. Matsueda noted that of course those results are impacted by a variety of factors be- yond the brand awareness campaigns, “but it’s fair to say that it could have had some part to play,” he said. “We attribute an overall attractive presen- tation of LSI Industries as contribut- ing to public interest in us, as well as a certain renewed sense of pride, strengthened morale, and excitement within the company.” ; Katarsky is a freelance business writer based in Philadelphia. She can be reached at firstname.lastname@example.org.
62 the ELECTRICAL DISTRIBUTOR • Jul. 17
2016 WINNING ENTRIES
Brand Awareness & Publication
Three companies took home awards for their specific marketing efforts designed to
introduce a new brand, announce a rebranding, or reinforce an existing brand; and
three were selected for excellence in printed newsletters or magazines directed at
customers or prospective customers.
Our Community 2016
BURNDY, The BURNDY
Tooling Chronicles (Vol. 2) Capital Tristate, Powering Industry Vol. 1
Van Meter Inc.,