’VE SPENT A LOT OF TIME DURING MY YEAR AS NAED
chair talking to distributors about the NAED products and services that can help make their businesses more successful. But manufacturers are also members of NAED, so for this month, I want to turn my attention to this group and share several of the available resources.
. The Distributor Internship for Manufacturers program.
NAED recently updated and relaunched this program designed to help manufacturers strengthen their relationships with distributors and gain a better under- standing of how an electrical distributorship works. Manufacturers in the program spend two days at a distributor location working in the various functional areas. Integrating this program into associates’ development plans will provide the insight needed to successfully grow business together. My company hosted several interns when this program was first launched several years ago, and we found the experience invalu- able for our associates too.
. The NAED Learning Center (NLC)
offers NAED Manufacturer Train- ing Partners an additional path to get their e-learning product training modules in front of distributor sales teams. Currently, 38 companies main- tain courses on the online training center. (To participate, contact Member Services at firstname.lastname@example.org or call 888-791-2512 for more information.) The NLC can also deliver training directly to associates. From product knowledge courses like EDGE to business skills courses covering topics such as communication, cus- tomer service, and sales to a great course called Bottom Line Basics that provides an understanding of the distribu- tor’s financial model, the NLC offers a wide variety of train- ing courses. And don’t forget: NAED can help put together customized training programs for members.
. Original research.
NAED and the NAED Educa- tion & Research Foundation publish meaningful research studies that also help manufacturers. Last year, NAED teamed up with Dirk Beveridge, founder of Unleash WD, to research challenges, current mind-sets, ongoing con- cerns, and alternative strategies for more collaborative, successful partnerships in this age of rapid innovation.
Reimagining Distributor & Manufacturer Relationships
was published as a series of white papers, which are available to download (find it under the Research tab at naed.org; podcasts are also available). Now NAED is working with Beveridge to conduct the next phase of this re- search:
Catalyzing Reimagined Partner- ships
. The project will conclude with a playbook to build more successful, sus- tainable relationships between distribu- tors and manufacturers.
. The NAED Manufacturers Council.
Composed of 15 manufacturer members, the NAED Manufacturers Council partners with distributors to address issues within the industry and identify ways to improve the channel. Through this partnership, NAED is able to develop prod- ucts and services of value to both manufacturers and dis- tributors. Those interested in participating should contact Frank Dantona, NAED membership liaison, at 314-812- 5321 or email@example.com. Manufacturers are an integral part of the channel and NAED wants to be sure they make the most of their mem- bership too. By working together to address issues, we all win. ;
is president of Standard Electric Supply Co. in Milwaukee. He can be reached at firstname.lastname@example.org.
ELECTRICAL DISTRIBU TOR
• Feb. 17
Manufactur- ers are an integral part of the channel and NAED wants to be sure they make the most of their member- ship too. By working together to address issues, we all win.
GET INVOLVED IN OUR ONLINE COMMUNITIES BY FOLLOWING US ON TWITTER: @NAED_ORG AND @TEDMAGAZINE.
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