sexy?” joked Barrios. “Denise has a burning desire to im-
prove the quality and standardization of data throughout
the industry, not because of the potential benefit to her com-
pany, but rather to enlighten everyone that we can only sur-
vive in a digital society with quality data to fuel the engines
The hard benefits of quality data management are a topic
Keating comes back to repeatedly. “I’m passionate about
data—not because I’m a geek, but because of the impact it
has on a company’s profits and sales goals,” she explained.
“Data is at the heart of any technology that’s implemented.
Keating doesn’t limit her advocacy to data and standards.